Adaahbe
A contemporary fragrance ritual shaped for daily wear and thoughtful gifting.
Relationship profile
Hussaini HoldingThe organisation
Business context
Adaahbe is a fragrance product focused on attar, perfume and wax perfume. It brings product storytelling, commerce and a refined gifting experience together under one brand.
Our relationship
How we contribute
Hussaini Holding product
Adaahbe is developed within Hussaini Holding. The work spans brand direction, product experience, commerce, content and the operational systems needed to support the customer journey.
Scope
Areas of work
- 01
Brand and product experience
A consistent digital expression for fragrance discovery, product detail and gifting.
- 02
Commerce platform
The customer journey from discovery and selection through account, cart and order handling.
- 03
Product ownership
Ongoing strategy, design and engineering managed within Hussaini Holding.